A worldwide study done by Estee Lauder showed that 8 out of 10 women wear the wrong shade of foundation. Furthermore, the majority of these women use the same shade all year round…
It is important to understand what foundation is supposed to be used for, in order for you to make the right decision. It is not for adding colour, but to enhance your natural beauty by reducing, not concealing, the appearance of fine lines and blemishes, evening out your skin tone. To get that warm, young looking face rather use highlighters and bronzers on a well prepared surface -perfect foundation!
How to choose the best foundation?
1. The colour must match your skin 100%, test it on your face as the skin tone on the rest of your body differ slightly. Remember that a lighter colour will make you look like a ghost and a darker colour will age you. It is therefore important to have different foundations during different seasons as your skin colour changes.
2. Choose the right product for firstly your skin type and secondly your lifestyle.
• Powder foundation: It is fast and easy to apply and is there for a great favourite across the board. Unfortunately it is only the oilier skin types that benefit from this foundation. The powder is oil-absorbent and provides a matte appearance that compliments oily skin, but takes away from the dryer more mature skin types.
Useful tip: as most powder foundations on the market make you look flat and matte, leaving a gray or orange cast to the skin look for products that have a percentage of titanium dioxide and/or zinc in them. Also look to see that any harmful ingredients have been removed.
• Tinted moisturizer: A mixture of moisturizer and light foundation. Equally easy and fast to apply, this foundation is used to even out skin tone on clear, blemish free skin. Suitable for most skin types. It is my favorite!
• BB Creams: It is a multi-tasking product combining your moisturizer, primer, foundation and sunscreen all in one. The reality, it’s a fancy form of tinted moisturizer and would work for the same client base. Really great for a fast pace life style!
• Liquid foundation: Offering the best cover this base is widely misused. As mentioned before foundation should be used to reduce the appearance of fine lines and blemishes, not to conceal it. Best suited for dry and/or mature skin, it offers more hydration and nutrients.
Useful tip: Taking up more time to apply, focus on blending! It is very easy to end up with a “mask” look when using a liquid foundation. My advice is to start applying under the eye and around the nose and work your way outwards without re-applying. This way the foundation starts to thin out around the jaw, leaving you with a natural look.
At the end of the day you must pass the “self-test”. If you look at your skin in direct sunlight it must not shimmer, not be blotchy and most importantly have an even, one-tone appearance.
Good luck and put your best face forward!